Be Awesome . Be Anything . Benewed


Stockholm, the capital of Scandinavia

Bring your creditcards, fancy outfits and high heels ladies and gentlemen. This time I am taking you to my beloved city:  Stockholm. What else? The ‘pièce de resistance’ of Scandinavia, where preppy meets trendy. With a population less then 1 million, this city is clean and fairly quiet for being a capital. But when the days […]

Het Massagehuys

Regroup and relax at Het Massagehuys

It’s the end of the year, you’re running around like crazy. Your to do list is endless, and you haven’t even finished your Holiday shoppings yet. Mwah, where to start? First things first, take a moment to regroup and relax at Het Massagehuys. Het Massagehuys is a new wellness destination in Amsterdam West. Imagine you’re […]

Brooklyn Hotel Amsterdam

Tried & Tested: Brooklyn Hotel

Curious for the authentic side of Amsterdam? We’ve experienced it all when we treated ourselves to a breakaway at the new Brooklyn Hotel. Located at the NDSM dock in Amsterdam North, the 4-star boutique hotel gives you a rare panoramic view on the Amsterdam skyline. The industrial settings are the perfect backdrop for the tall […]

Bxxlght welcome to paradise

Make a statement with Bxxlght

What better way to keep warm and bright this cold dark winter than with a “Welcome to paradise“, “Baby it’s cold outside” or “Stay in bed” light box? At Bxxlght you can choose one of the popular ready-made quotes or you can create your own personalized light box. The Bxxlght light box is a design product, an artwork and at the same time it functions […]

Amsterdam Light Festival 2014

Amsterdam Light Festival is on

Amsterdam is at its most beautiful seen from the water. But once a year it’s even more special: during the Amsterdam Light Festival. For more than fifty days the historical city centre and its canals are (literally) put in the limelight by spectacular illuminated artworks.  Centred on the theme of ‘A Bright City’, the third edition of […]

Anja Rubik Original

Anja Rubik launches perfume

One of my favorite style icons of this decade is Anja Rubik. She got this super cool bohemian, rock chick vibe going on, that I really love. Her messy hairstyle, lazy eyes and endless long legs, match every single street style picture that’s made from her. And now, this blonde beauty is not only a […]

Etnia Barcelona

Etnia Barcelona killes impersonality

If you think about Barcelona, what do you see? Right. A vibrant city, full of colorful Gaudi buildings and even more colorful people. That’s exactly what the founder of Etnia Barcelona wanted you to see in his eyewear brand. He wanted to create glasses that were just as lively, creative and colorful as the city. Well, that dream […]


Bas Kosters’ Floral Affair

Despite the autumnal weather, the sun was shining bright at the presentation of fashion designer Bas Kosters for flower platform For the occasion, Bas Kosters had covered cute male models in one-off flower outfits during A Floral Affair at Rockstart Spaces in the city centre Amsterdam. On the backdrop of a baroque ballroom, the […]

Leblon Sports

Deblon Sports brings sexy back

Since strong is the new skinny and fit is the new fabulous, working out is like one of the coolest things to do. For real. But let me get this straight: You don’t look that cool in an old sweatpants and a shaded T-shirt that you only wear to bed, or to the gym. If you really want […]

rolling_stones_art_f_su_gb_artprint001_02639_1410232044_id_846106 kopie.jpg

TASCHEN presents The Rolling Stones

Over four years in the making, it’s finally done! A rocktastic sensation, produced in close collaboration with the band and signed by all four members. Ladies and gentlemen, TASCHEN presents The Rolling Stones. A historic SUMO-size edition of 1.600 copies, signed by Mick, Keith, Charlie and Ronnie, that charts the Stones’ remarkable history and outrageously cool lifestyle. With one-of-a-kind archival access, […]

Replay Hyperflex

Stretch your limits

Welcome to the sexy lab of Replay, where male and female superstars are testing the new Hyperflex jeans collection and the stretching ability of these denim pants by performing, dancing, jumping, bending and yes… even twerking. The main features of Replay Hyperflex are 100% elasticity, incredible shaping performance and superior comfort. Made of Lycra, protected by […]

new brand esprit amsterdam Every.Day.Counts

Every Day Counts in Amsterdam

Fashion chain Esprit has opened the first store of its new formula Every Day Counts in Amsterdam. Located at the Kalverstraat, this 160 sqm store offers men’s and womenswear as well as accessories like ear plugs and phone covers. The looks are inspired by Scandinavian simplicity: refined, minimalistic and industrial, which totally fits the Normcore trend of […]